The answer to this is ..... probably yes.

Imagine the scenario. Two men come to me wanting to lose five stone of excess body fat and both men are completely inactive. One of them has been abusing their body with junk food and alcohol let's call this man Charlie. The other has been simply massively overeating on high quality food, let's call him Tom.

Now, the process used to burn the fat is exactly the same. They will both be on tailor made healthy food plans and they will both be training 4 times a week. Charlie is going to feel TERRIBLE throughout the exercise process even as he gets fitter. He is suffering from headaches, nausea and massive cravings for more junk food. Tom on the other hand is feeling great, his energy, mood and performance increases massively as he starts to drop the excess weight.
So, the reason Charlie is finding this process a lot harder is because of the quality of the food he has been consuming prior. His fat ‘stored energy’ has been created by toxic food, so when he burns it for energy second time round he’s processing the same toxic energy again and its makes him feel rough. Toxic In - Toxic Out. Tom’s stored energy is clean so it feels great when he’s burning it up for fuel. Clean In - Clean Out.

“The quality of your stored energy is determined by the quality of the fuel you consumed to create it”

Basically, you are what you eat.

Now, lets apply this same principle to the meat we eat. We’ve got 2 piggies, one of them is a happy free range piggy wandering free, sniffing for truffles and eating a healthy varied diet, let’s call him Tom. The second piggy is a battery farmed piggy, he lives in extremely cramped conditions, eats a man made feed designed to put on weight (more on this in a second) and lives a very poor quality life. Let’s call him Charlie.

Do you think the meat produced by these 2 animals will be of the same quality?

  • Some facts on battery farmed animals;
    Living conditions can be terrible. Its not uncommon to find 100’s of animals ammed into a space so small they can barely move. This is highly unsanitary and obviously massively distressing for the animal.
  • The feed is very low quality. It tends to be a cheap blend of grains and soy, perfect for bulking up animals without breaking the bank. This feed is stored in huge silo’s and as a result can grow mould over time. There is, however, an acceptable amount of mould that can grow on the feed and still be fed to the animals. That number is a RIDICULOUS 30%
  • All animals are pumped full of antibiotics. If you are a pig farmer with 500 pigs in a pen and 1 sneezes, do you go round checking every pig with a tissue and some tablets OR just pump every animal full of antibiotics via their feed instead? Sadly its the latter. This is one of the reasons that we are becoming increasingly immune to the effects of antibiotics. We are consuming them every time we eat battery farmed meat.
  • Hormones are used to increase production. As well as antibiotics, hormones are added to the feed to increase the production and therefor the cash value of the animal. More milk from cows, more meat from chickens etc.

There is a reason that bacon from the butchers is more expensive than bacon you can get on the bottom shelf at the supermarket. The thing we need to understand is that the food industry first and foremost is a business designed to make money. As with a lot of businesses the focus is on how to save money and increase turnover wherever possible. The problem with the food industry having this mentality is that they are also responsible for the health of every person that consumes their products.

There is an obesity epidemic happening in our country right now. With 30% of British adults now being classed as obese, the NHS spending a massive £35 million treating overweight patients in Medway last year alone and my generation set to be the first generation in history who are set to outlive their children ……. Things are not getting better.

So what can we do?

Luckily, there are loads of companies, organisations and groups that working very hard to change things for the better. For me, education is key, the more we know ourselves, the more we can make our own informed decisions when it comes to what we eat.

Make friends with your local butcher - When it comes to the quality of protein, you're better off eating a smaller amount of high quality, than a large amount of poor quality. Supermarkets will tend to largely stock poorer quality meat so we have always favoured our local butcher. A great butcher will be able to tell you exactly where your food is from 'traceable from gate to plate'. You won't save any money compared to shopping at a supermarket but the difference in quality is essential for your progress. Top tip - go on a Saturday afternoon to get some amazing deals. At the end of the week they can’t take it home, we walk out with more than we can carry for £40!

If you can’t eat clean, eat lean - The toxins and nastiness we’ve been discussing are stored in the fat of the animal. So, if you’re faced with a situation where you know the quality of the meat isn’t high quality (clean) then the next best option is to go for leaner sources of protein. So, if you’re eating poor quality eggs, remove the yolk (fat) and eat the white (protein). Chicken, turkey and fish would be good. Lamb, pork and steak would be best to avoid.

Pick your battles - If you’re a vegan you will know that the more strict you are with your food, the harder it is to eat when out and about. Even though there are more and more places that sell high quality food, there is no denying that there is a huge amount of ‘inconvenience’ that comes with eating better. The more ‘convenient’ and readily available food becomes, generally the worse the quality gets, like McDonalds, KFC etc. Picking your battles is about eating as good as you can at a level that doesn’t inconvenience you to the point of not wanting to do it and giving up. For example, we get all our meat from the butchers because we know the quality is great and he’s a mate BUT I get my veggies from the supermarket when I get my other groceries. I could go to an organic green grocers but they don’t always have what I need and its too much extra time going to another shop, so that’s where we draw the line. You need to know what works with you logistically and morally then go for it!


I sincerely hope this has been helpful. If you did enjoy it, please comment and  share and together we will make this world a much healthier place

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